ABOUT US
Sterling Holiday Resorts Limited was started with a vision of being a leading Hospitality Brand in India by delivering a bouquet of experiential offerings across multiple customer segments. We own and manage 49 resorts, hotels and retreats across 46 destinations and are one of the fastest growing hospitality brands in the country. We cater to leisure stays, bleisure (or workcations), Meetings and Conferences (MICE), Destination Weddings, Reunions, Picnics and Group travel.
With a legacy spanning nearly 4 decades, Sterling has emerged as a beacon of excellence in the realm of hospitality. Under our brands – Sterling & Nature Trails, we offer a network of hotels across hills, beaches, jungles, waterfront, adventure, heritage, pilgrimage, business and drive-to locations.
Our commitment to quality is evidenced by the stellar ratings of our properties: with all resorts rated above 4 on 5 on TripAdvisor and with more than 80% of them surpassing the exceptional 4.5 mark. Several of our resorts have a perfect 5 on 5 score. Our resorts have won several accolades and have been recognized and awarded on several forums.
The modern-day traveller seeks more than just accommodation and sustenance; they crave immersive, experiential journeys that transcend the ordinary. At Sterling, we've embraced this ethos wholeheartedly, diversifying our offerings to encompass a spectrum of experiences. From tranquil retreats nestled amidst pristine nature to a mix of popular and lesser-known holiday locations to vibrant urban getaways, our diverse array of destinations beckons exploration and discovery. Each of our properties serves as a gateway to a world of uniquely crafted discoveries, where every moment is imbued with joy and wonder.
At Sterling, we pride ourselves on blending the quintessential warmth of Indian hospitality with the highest international standards of service. Our service philosophy rests on three fundamental pillars: our People, passionate and dedicated to delivering exceptional service; our Experiences, meticulously curated to enrich and inspire; and our Destinations, each a treasure trove of unique wonders waiting to be explored. Together, these pillars form the bedrock of our service philosophy, encapsulated in our mantra of PEPS (People, Experiences, Places to Spark Joy).
Since 2014, Sterling has been an integral part of the esteemed Fairfax Financial Holdings Limited, aligning our vision with a global perspective of excellence. We are a 100% independently managed and wholly owned subsidiary of Thomas Cook (India) Limited – India’s leading integrated travel and travel-related financial services company.
In 2016, our commitment to diverse holiday themes led us to acquire Nature Trails Resorts Private Limited, further enhancing our offerings with eco-adventure retreats.
As we continue on this journey, our mission remains unchanged: to spark joy at every interaction, with every action, ensuring that every experience with Sterling is nothing short of extraordinary. Welcome to Sterling Holiday Resorts Limited, where every moment is a celebration of life, love, and the art of Sterling Indian Hospitality.
ABOUT NATURE TRAILS RESORTS PRIVATE LIMITED
Launched in 1989, Nature Trails identifies and develops unique, unexplored locations with nature and adventure tourism potential. Nature Trails currently offers getaways at Durshet, Sajan, Kundalika and Dabhosa - all at drivable distances from Mumbai, Pune and Southern Gujarat. Popular experiences like kayaking, mountain and waterfall rappelling, river rafting, Tarzan swing and zip-lining attract adventure lovers, nature enthusiasts, campers and students amongst others. Since 2016, Nature Trails Resorts Private Limited is a 100% subsidiary of Sterling Holiday Resorts Limited.
ABOUT THOMAS COOK (INDIA) LIMITED
Thomas Cook (India) Ltd is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business. The company set up its first office in India in 1881. The Thomas Cook India Group spanning 24 countries across 4 continents, a team of over 7590 and a combined revenue in excess of Rs. 11,411.6 Cr. (over $ 1.75 Bn), operates leading B2C and B2B brands including, Thomas Cook, SOTC, TCI, SITA, Asian Trails, Allied T Pro, Australian Tours Management, Desert Adventures, Travel Circle International Limited, Private Safaris East & South Africa. The Group is today one of the largest travel service provider networks headquartered in the Asia-Pacific region.
ABOUT FAIRFAX FINANCIAL HOLDINGS LIMITED
Fairfax Financial Holdings Limited is a holding company headquartered in Toronto, Canada which, through its subsidiaries, is engaged in property and casualty insurance and reinsurance and investment management. Sterling Holidays Resorts Limited became a part of the Fairfax Group in 2014.