Sterling unveiled its new brand identity and positioning
Sterling Holiday Resorts Limited today unveiled its new, contemporary brand positioning in keeping with its new service philosophy based on Experience & Discovery. Sterling launched its new avatar based on which the company has charted a road map for expansion to become ‘The leading Holiday Brand in India ’.
Sterling is creating curated experiences for holidayers, both within and outside the resort, by facilitating experiences : local cuisine, people, art , culture , destination , history , nature , adventure, etc. From night safaris to authentic culinary experiences and culture trails, Sterling is seeking to offer guests many different ways to have memorable experiences and discoveries . The company is launching a complete marketing & brand plan for the new brand re-launch.
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