What’s new in Sterling

Sterling-new logo

Sterling unveiled its new brand identity and positioning

December 06,2017

Sterling Holiday Resorts Limited today unveiled its new, contemporary brand positioning in keeping with its new service philosophy based on Experience & Discovery. Sterling launched its new avatar based on which the company has charted a road map for expansion to become ‘The leading Holiday Brand in India ’. Sterling is creating curated experiences for holidayers, both within and outside the resort, by facilitating experiences : local cuisine, people, art , culture , destination , history , nature , adventure, etc. From night safaris to authentic culinary experiences and culture trails, Sterling is seeking to offer guests many different ways to have memorable experiences and discoveries . The company is launching a complete marketing & brand plan for the new brand re-launch. Know More >>

Kanha - Sterling Kanha

New Resort in Kanha

October 03 ,2017

Tucked away conveniently in the quaint little village of Mocha by the banks of the Banjar River, Sterling Kanha is the undisputed choice for a quite weekend getaway. It is at a distance of 6km from the Kanha National Park, which is home to the region’s tiger reserve, thus giving a whole new meaning to wilderness exploration.Sterling Kanha houses 25 rooms in all, and boasts of amenities ranging from the necessary to the luxurious. The chefs at our bar & restaurant bring flavours from all over the world to your plate, while you can choose to unwind in the spa or the swimming pool after a hearty meal. And for those who take their work as seriously as their holiday, the resort comes equipped with a state-of-the-art conference room. The wild at heart can opt for a Safari ride through the reserve, all handled by our friendly and enthusiastic team of hospitality executives. 'Sterling Kanha' – the newest addition to our family of resorts.

Wayanad - Sterling Wayanad

New Resort in Wayanad

October 03 ,2017

Sterling Wayanad is your gateway to a rejuvenating hill station called Wayanad. Situated 1000m above sea level, Wayanad provides many opportunities for hiking enthusiasts and nature lovers. Being close to the Bandipur Forest, the hill station offers some rare wilderness visuals along its route. Situated at just 15 km from the Muthanga Forest, this resort is inspired by this beautiful destination.Enveloped by scenic landscapes from all corners, Sterling Wayanad resort is what the traveler in you is looking for. The verdant rice paddies, spiky ginger fields, and picturesque plantations make for a refreshing experience. Moreover we have a range of luxurious amenities to make your stay complete.Check in to the waterfalls, browse the forest reserve or just follow the wild elephant trail. There is lot to do at Sterling Wayanad. 'Sterling Wayanad' – the newest addition to our family of resorts.

Goa - LA Vida Varca

New Resort in Goa

April 18 ,2017

Situated in Southern Goa, Varca stands apart from the other beaches with its fine white sand and pristine water. Peppered with palm trees and shrubs along its 10km coastline, the Varca beach paints a pretty picture of the typical, sun-kissed holiday destination. Its shallow and warm waters, along with its very own Rescue Tower, provide for a safe swim during any time of the day. Located at a distance of about 40km from Panaji, Varca beach is an ideal retreat for those seeking respite from the everyday din. Our resort reflects the breezy mood of the beach with its spacious design and architecture situated 700mts away from the Varca beach. It has 71 rooms in all, including 45 Classic rooms that each come equipped with a balcony, 11 rooms without balcony, 13 rooms of the Premier range and 2 luxury suites. A state-of-the-art swimming pool and a fully furnished gymnasium lie in proximity to each other for easier access, while the air-conditioned boardroom and an elegantly decorated lounge add to the grandeur. The resort also offers activities like Dolphin watching, among various others water sports and adventure sports on Varca beach. 'Sterling - Goa Varca – the newest addition to our family of resorts.

Anaikatti - By The Siruvani

New Resort in Anaikatti

Aug 30, 2016

The Siruvani is a river near Coimbatore, South India. It’s a tributary of the Bhavani River, which originates from river Kaveri. Siruvani is the origin for the renowned Kovai Kutralam waterfalls and is the perennial source for Coimbatore. Siruvani water is considered to be the world’s second sweetest water. The backdrop of Siruvani offers an outstanding panoramic view and is a breathtaking natural wonder.Our resort draws inspiration from this mystic river and thus it’s called - By the Siruvani. It has 33 rooms made of Pinewood including 24 guest rooms, 8 studio rooms and one 1 bed room. The swimming pool, multi-cuisine restaurant, fitness centre, salon and the spa are in close proximity making it convenient for our guests to access the same. There are two airconditioned resort style conference halls with the capacity of 40 and 80 pax each. The resort also features holiday activity centre offering a range of games and activities. 'Sterling Anaikatti' – the newest addition to our family of resorts.

Sterling Go Shoot

Sterling Go Shoot

26-27th December, 2015

Sterling Holidays presents Go Shoot, a photograph workshop for budding shutterbugs. This season, the workshop takes place at two of our renowned destinations – Ooty and Kodaikanal. Learn about the grammar of composition, trick photography, mobile photography hacks and finally, how to click the perfect selfie. With eminent photographers guiding you behind the lens, this is one opportunity to transform your holiday into a passion project. So, get ready with your DSLRs and selfie-sticks and head off to nature. To know more about this workshop, visit link

Sterling Holidays Forays Into Adventure Tourism

Sterling Holidays Forays Into Adventure Tourism

Oct 26, 2015

We are happy to announce the acquisition of ‘Nature Trails Resorts Private Limited’ - an adventure holiday company. The acquisition of Nature Trails adds tremendously to our ability to offer adventure holidays and adds resorts to our network in locations close to Mumbai, Pune, Surat, Nashik and other cities. Learn more about the acquisition here

#RainTunes - The Melodies of the Monsoon

#RainTunes - The Melodies of the Monsoon

Jul 1, 2015

Monsoon sparks a fresh vitality in our lives which rejuvenates our moods and feelings. Just like we love the sight of the drizzles or the smell of the earth – we can never ignore the melody, the rainfall offers us, which makes us fall in love with the season immediately. Sterling Holidays brings to you #Raintunes - the definitive experience of the symphony of the rains which is best perceived with a surround sound speakers or a pair of headphones. Needless to say, this is one soul-song which inspires. Visit now www.raintunes.in

Kufri - The White Ridge

New Resort in Kufri

March 17, 2016

The Himalayan range of mountains are stunning in its own right. Kufri is a hamlet which brings to you the best of Himachal Pradesh – be it lush mountains, snowy plains, or dense forests. Sterling Holidays presents to you our latest resort, Kufri – The White Ridge, which blends in luxury and comfort with stunning views of the surrounding mountainous landscape. The White Ridge is splendidly designed keeping in mind your need for a breath taking holidaying experience. Indoor pool will surely help you warm up while the upcoming spa will soothe your senses after all the travel. Our multi cuisine restaurant will treat you with authentic local cuisine as well as Chinese, Continental, Indian and Italian fare. 'Sterling Kufri' – the newest addition to our family of resorts.

Agra - Regal Vista

New Resort in Agra

March 22, 2016

Located in the historic heartland of Indian royalty, Agra - Regal Vista is a traveller's paradise that offers awe-inspiring views of the majestic architecture dotting the Agra landscape. The resort's logo represents the grandeur of the Mughal empire and takes inspiration from the feather of the regal peacock. 'Sterling Agra' – the newest addition to our family of resorts.

Dindi - By The Godavari

New Resort in Dindi

May 10, 2015

Imagine yourself walking down the rustic paths of a green and natural village way, lined with coconut groves, casuarina trees and complete with canals streaming down in the most picture-perfect way possible. Yes, it’s Dindi, a hidden jewel in Andhra Pradesh, about 80 kms from Rajahmundry. It is here that you can witness the majestic glory of the Godavari and revel in the elemental perfection of nature. And it is here, that Sterling Holidays is proud to announce its new resort, Dindi – By The Godavari, rightly named with the resort being right on the banks of the Godavari. To enjoy a tranquil vacation, proximity to nature, a glorious sunset and a breathtaking sunrise, make your way to vacation with us at 'Sterling Dindi'

Daman - Casa Tesoro

New Resort in Daman

May 9, 2015

Considered as the next Goa, Daman boasts of an alluring landscape filled with beaches and awe-inspiring vantage points overlooking the sea. That Apart from the beauteous landscape what is equally remarkable is the rich history of culture and heritage that Daman hosts. To experience, the new Goa in this most ideal way, take a luxurious and comfortable break with us as we unfurl 'Sterling Daman' – the newest addition to our family of resorts.

moms magic

Moms Magic

May 8, 2015

As we celebrate the essence of motherhood this month, Sterling Holidays brings to you the exciting contest where you stand to win a 3 Days 2 Nights vacation to gift to your mother along with exclusive gift vouchers. To participate, all you need to do is upload a Selfie with your mom along with a photo of her special dish you love to eat on www.momsmagic.co

Pilgrim Pleasure

Pilgrim Pleasure

Apr 2, 2015

Undertake a pilgrimage tour to one of India’s more popular place of worship and get to experience the Sterling trademark hospitality at Shirdi – Sai Wada. ‘Wada’ derives its name from the Marathi word meaning mansion. Serving our customers has always been an aspect Sterling Holidays prides itself in and that is exactly what we have set out to achieve at this holy abode.

Call of the Wild

Call of the Wild

Apr 1, 2015

Famously known for the Jim Corbett National Park, the region has now become synonymous with wildlife conservation and protection. Sterling Holidays is extremely proud to announce the opening of Corbett – Treetop Riverview, a resort designed to make you feel close to nature and experience it at its wildest best. This summer, gear up for exciting adventure activities and a thrilling safari through the wilderness. All you have to do is follow the call of the wild.

Let’s bring back the real twitter

Let’s bring back the real twitter

Mar 16, 2015

With modernization and large-scale development projects taking over urban spaces, the charming little brown birds (also known as the house sparrow), whose chirping was the reason we woke up with a smile on our face, is disappearing at an alarming rate. Sterling Holidays decided that it was time to raise awareness and so on the event of World Sparrow Day (March 18th) we launched an initiative called the “Save the Sparrow” campaign to save these little creatures and bring back their cheerful twitter. To know more, visit http://www.savethesparrow.com

What kind of Romantique are you?

What kind of Romantique are you?

Feb 6, 2015

At Sterling Holidays, we celebrate the season of love and passion by bringing you an all new quiz which tests your romantic nature. This February, get ready to discover your romantic personality by participating in the Sterling initiative of ilovelikethis and play your way to win attractive discounts on your booking. Let’s celebrate the spirit of love this season with fun and excitement. To know more, visit http://ilovelikethis.in

Beckoning beaches

Beckoning beaches

Jan 10, 2015

Escape into a past when the Portuguese held sway over parts of India stamping them with monuments and a culture that is indelibly straight from Portugal. Daman, a beachside town near Surat in Gujarat is 160 kilometers north of Mumbai, is replete with lush palms, magnificent churches, forts ringing with the merry sound of music and dance to rival Goa. To make Daman merrier, Sterling is soon opening a resort for the enjoyment and revelry of the company’s valued Vacation Ownership members and other guests. Look out for the opening date announcement in the near future.

Beckoning beaches

When the water calls, we follow

Jan 5, 2015

In 2015, it’s time to test new waters! Engulf yourself in tranquil solitude at our upcoming Dindi resort on the banks of the river Godavari. Explore the breathtaking splendour of this paradisiacal destination in Andhra Pradesh, renowned for its virgin backwaters. 80 kilometers from Rajahmundry, palm fringed Dindi holds the promise of a serene riverside holiday experience.

Watch this space for news about the resort opening. It’s coming soon. So, keep your vacation bags packed!

Darjeeling - Beauty Outside; Beauty Within

Say it with a selfie - #HolidaySelfie

Dec 20, 2014

The "Say it with a #holidayselfie" is gaining momentum and we've received an overwhelming response so far to the campaign which was launched in the third week of December 2014 to ring in the year end festivities. With 10,000 entries from the Bagful of Memories campaign held in Summer of 2014, this time we're looking forward to a greater response from our enthusiastic holidayers.

Are you ready with your #holidayselfie? Yes? All you now have to do is upload your fabulous selfies of yourself and your loved ones on vacation on http://www.bagfulofmemories.com. Hurry. Prizes are awaiting the best #holidayselfies!

Darjeeling - Beauty Outside; Beauty Within

Darjeeling - Beauty Outside; Beauty Within

Dec 15, 2014

The Sterling resort in Darjeeling has always been renowned for the view it commands of the Kanchenjunga. Very soon, the resort will also be known for the beauty of the view from its windows and the beautiful interiors within. Done up in a style reminiscent of Tibetan culture, Sterling members and guests will soon be charmed by Darjeeling from the comfort of a resort with unparalleled standards of décor and service. Keep watching this space for more details on the progress of the renovation and the resort re-opening date!

Mesmerizing Manali

Mesmerizing Manali

Nov 30, 2014

Nestled in the mountains of the Indian state of Himachal Pradesh near the northern end of Kulu, in the Beas River Valley, this destination is ideal if you are looking for a fun-filled escape to the hills. You can now experience the beauty and all the adventure on offer in Manali from the comfort of Sterling’s renovated resort. Here’s a sneak-peek into how the resort will soon look.

Mesmerizing Manali

Adventure hub – Yelagiri

Nov 15, 2014

Get in touch with your adventurous side at the Sterling’s Yelagiri - Marigold Ridge resort. Sterling has recently tied up with ISL (Indus School of Leadership) to promote Yelagiri as a center for various adventure activities like rock climbing, paintball, archery, pistol shooting and a very challenging discovery course. Sterling members and guests can now participate in ISL adventure courses in addition to the other fun-filled activities offered by the resort. Just ask the Holiday Activities center at the resort for more details. ISL’s courses offer the thrill of adventure that teaches valuable life lessons. It’s really a must check-out opportunity to assess your leadership and life skills!

Mesmerizing Manali

Corporate Social Responsibility – Swachh Bharat Abhiyaan at Sterling

Oct 20, 2014

A nationwide initiative has been undertaken by Sterling Holiday Resorts Limited to contribute to the Swachh Bharat Abhiyaan campaign for a Cleaner India. Sterling members, guests, and employees at the Company’s network of resorts, Head Office and Sales Offices have come together and enthusiastically taken up this cause, leading to cleanliness drives in and around the neighbourhood. Featured in the picture here is the cleanliness drive undertaken at the Bear Shola falls in Kodaikanal.

Two more feathers to our cap!

Two more feathers to our cap!

Oct 3, 2014

We are proud to announce, not one, but two more milestones in our journey to bring our guests and members a variety of holiday experiences. Come October 2014, Sterling will unveil two new resorts in Nainital and Sariska respectively. From taking in the scenic beauty of the outer Himalayan mountains to gazing at the tigers in Sariska, Sterling's new resorts will definitely add to your treasure trove of holiday memories. Come, experience these exotic new destinations in the Sterling network.

The new look Yercaud - Rock Perch

The new look Yercaud - Rock Perch

Oct 1, 2014

Perched atop the green Sevarayan Hills, overlooking Salem city, Sterling's Yercaud - Rock Perch resort always commanded the best views of the destination. And now, post renovation of Rock Perch, Sterling is all set to be soon known as the best resort in Yercaud as well. Take a look at the newly renovated restaurant built on a height to let the surroundings view in - literally. Dine out amongst the clouds on the outdoor seating platform that wraps around the restaurant. Or nestle in comfort inside rooms that have been upgraded to contemporary, best-in-class standards.

A futuristic view of the Sterling Darjeeling resort

A futuristic view of the Sterling Darjeeling resort

Sep 29, 2014

Commanding amazing views of the Kanchenjunga, the Sterling resort in Ghoom, Darjeeling is undergoing a complete renovation to match the grandeur of the Himalayan range surrounding it and the charm of local Darjeeling culture. Here's a glimpse of what awaits Sterling's guests and members when the resort re-opens in time for Summer of 2015.The resort is temporarily closed for renovations.