Sterling Expands Navarasa and MaxiMICE to Pan-India: Reimagine Weddings & Conferences
Sterling Holiday Resorts is scaling up its acclaimed Navarasa- Intimate Weddings and MaxiMICE- Meetings & Conferences experiences to pan India. From the misty Himalayas to the palm-fringed beaches of Goa, Sterling now extends a canvas for unforgettable weddings, social functions, conferences, and corporate events.
REIMAGINING WEDDINGS & CELEBRATIONS
Navarasa Weddings by Sterling redefine the destination wedding experience in India. Rooted in the nine classical emotions of Indian aesthetics—joy, wonder, courage, calm, and especially love—every wedding becomes a cinematic journey.
Couples can choose grand resort buyouts for exclusive celebrations, intimate ceremonies by lakesides, or lavish multi-day weddings that unfold across beaches, hills, and heritage settings. With tailored décor, curated cultural performances, and local traditions seamlessly integrated, Sterling ensures each celebration feels authentic, memorable, and visually spectacular—perfect for the Instagram era.
From a moonlit mehendi in the mountains to pheras on golden sands, Sterling’s wedding curators deliver end-to-end planning, design, and execution, allowing families to celebrate without stress.
CONFERENCES, OFFSITES & CORPORATE RETREATS REFRAMED
MaxiMICE by Sterling transforms corporate gatherings into immersive experiences beyond boardrooms. Instead of urban hotel ballrooms, businesses can now host strategy retreats, conferences, incentive trips, and team-building camps across resorts ranging from Goa and Ooty to Manali, Kodaikanal, Darjeeling, and Mussoorie.
Each Sterling resort offers flexible meeting spaces, private buyout options, and integrated adventure or wellness add-ons upon request—whether it’s sunrise brainstorming in the Himalayas, wellness-infused workshops in South India, or CSR-focused activities like mangrove planting, village tours and community enriching programs like handicraft exhibition by tribals, etc.
This unique formula blends productivity with lifestyle-driven experiences, ensuring events resonate with teams and deliver high ROI, both on business outcomes and social media impact.
“Whether it’s a serene wedding by the backwaters, a snow-capped mountain conference, or a beachfront team retreat, Sterling resorts offer unmatched versatility for events across India,” said Harinath M., Senior VP – Marketing, Sterling Holiday Resorts. “With Navarasa and MaxiMICE, we’ve created India’s most diverse event canvas, designed to delight guests and deliver measurable business impact.” Sterling’s diverse portfolio now spans in more than 60 destinations across India, enabling planners to curate experiences that align with geography, climate, and cultural flavor:
- Beachside celebrations in Goa, Puri, and Karwar
- Mountain retreats in Ooty, Kodaikanal, Mussoorie, Kufri, Darjeeling and others
- Royal and heritage charm in Rajasthan, such as Udaipur, Jaisalmer, Mt Abu
- Wellness and nature escapes in Alleppey, Anaikatti, Rishikesh and Wayanad
- Urban-adjacent venues in Lonavala, Dehradun, Haridwar and others for easy metro access
All properties are strategically located within easy access of major airports or highways, ensuring seamless travel for both domestic and international guests.
The rise of destination weddings and corporate travel is being fueled by two converging trends:
- Families seek exclusive, intimate, customizable, and photogenic wedding venues.
- Businesses value open-air, wellness-focused, and immersive offsites that replace sterile hotel halls with nature-first experiences.
Sterling’s integrated service model—where one team manages décor, AV, entertainment, catering, and sustainability initiatives—delivers agility and cost-efficiency. Its Sankalp ESG initiatives (solar energy, waste recycling, plastic-free water bottling, uplifting the locals) also help meet eco-conscious expectations of millennial couples and corporate boards alike.
