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Sterling launches new Property in Guruvayur

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Sterling Holidays, India’s leading experiential holiday brand, has announced the launch of its new property in Guruvayur, Kerala. The property marks its niche by being the first national chain of hotels to open in Guruvayur. Strategically positioned in proximity to the famous 5000 year old Sri Krishna temple in Guruvayur, this property will enhance the experience of pilgrims, while also serving as a perfect getaway from the city hustle.

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Sterling goes on Television Media for the first time!

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Sterling launches a high decibel brand communication campaign across TV, Digital and surround media. In line with the brand essence of fueling the ‘Joy of Discovery’ the film brings alive the brand promise of ‘Holiday Differently’. Shot across diverse destinations, the film showcases a collection of unique, curated experiences, and takes you on a journey that is truly extraordinary.  #YehHaiDiscovery #HolidayDifferently

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Sterling launches its newest resort in Jaipur

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Experience the royal life with Sterling Atharva Jaipur’s spacious and luxurious rooms which offer a retreat from the urban chaos. Sprawling lawns serve as an ideal venue for recreational activities, meetings and wedding ceremonies. Established in partnership with Atharva Hotels, Sterling Jaipur is Sterling’s second property in Rajasthan.

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Sterling wins top awards at India Travel Awards 2018

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Sterling’s recent property in Wayanad, Kerala, won the ‘Best Luxury Family Resort Award’, while the marketing activities undertaken as part of the brand’s transformation earned it the ‘Best Hotel and Resort Marketing Company’ recognition. Supported by Ministry of Tourism, India and esteemed trade bodies, the awards recognise and encourage regional talent on the leading brands in the Travel and Tourism industry.

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Sterling launches India’s first comprehensive Holiday Insurance

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Sterling holidays has launched India's first comprehensive holiday insurance. With the launch of this insurance one can enjoy a worry-free holiday experience with a holiday insurance that covers guests from 24 hours before check-in date to 24 hours after check-out date. Nine key benefits including cancellation of trips, missed flights, delayed baggage etc are covered in this holiday insurance which is powered by Digit Insurance.

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Sterling unveiled its new brand identity and position

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In keeping with its ‘Experience & Discovery'-based new service philosophy, Sterling Holiday Resorts Limited unveiled its new, contemporary brand positioning in December 2017. In its new avatar, Sterling has charted a road map for expansion to become ‘the leading Holiday Brand in India’. Sterling now curates experiences for holidayers, both within and outside the resort, by facilitating experiences: local cuisine, people, art, culture, destination, history, nature, adventure, etc.

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Delve into Nature at Sterling Wayanad

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Located inside the Muthanga Wildlife sanctuary, Sterling Wayanad, their latest jungle resort, is a traveller’s haven. This picturesque resort is easily accessible from Calicut, Coimbatore and Mysore. Art and culture trails, culinary explorations and wildlife safari are some of the numerous activities that promise the Sterling experience.