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What's New

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Sterling launches new property in Chail

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We are introducing Sterling Shivalik Chail, a contemporary mountain retreat that will take your breath away with its serene vistas of the picturesque Shivalik Valley. Tucked away in the tranquillity of the mountains, our resort offers the perfect escape from the hustle and bustle of city life, allowing you to unwind and rejuvenate in a peaceful setting. Our resort is a haven for leisure-seeking families and adventure-seeking travellers, boasting a young, vibrant, and fully equipped property that exudes comfort and modernity. From cosy furnishings to state-of-the-art amenities, we have crafted every detail to cater to your needs and desires. Immerse yourself in the majestic beauty of Himachal Pradesh with our unique circuit trip, which includes Sterling Shivalik Chail, Sterling Manali, and Sterling Kufri.

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Sterling launches new property in Haridwar

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Sterling Mantra Haridwar stands out as the ideal retreat whether you’re visiting Haridwar for spirituality or business. Located just off the Chandigarh-Haridwar and Delhi-Haridwar highways, the hotel is easily accessible, whether for a quick drive-to break or as a stopover on the Char Dham yatra. The brand-new hotel is just 15 minutes drive from the Har-ki-Pauri and other sightseeing spots and SIDCUL. The hotel has 40 fully equipped and spacious rooms, purpose-built with modern facilities. The multi-cuisine restaurant provides a wide selection of cuisines – from sattvic food on request to various famous and local vegetarian delicacies and mouth-watering Mughlai and Awadhi specials.

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Sterling launches new property in Tiruvannamalai

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Welcome to a realm of divine bliss at Sterling Arunai Anantha Tiruvannamalai, where the sacredness of Tiruvannamalai meets the legendary hospitality of Sterling. Nestled at the base of the majestic Arunachala Hill, our brand-new resort invites you to experience the world’s spiritual heart like never before. Step into a world of contemporary luxury with 30 thoughtfully designed rooms and suites adorned with exquisite interiors complemented by our signature in-room service. Immerse yourself in the spiritual aura of Tiruvannamalai, home to the revered Arunachaleswara Temple and the hallowed Sri Ramana Ashram.

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Sterling launches new property in Pench

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Embark on an unforgettable adventure in the wilderness of Pench National Park at Sterling Padam Pench, a luxurious resort sprawled over 5 acres of lush landscapes. Nestled near the Turiya gate of the park, our resort offers quick access to thrilling safaris and mesmerising exploration of the park and its surrounding areas. Indulge in the ultimate comfort of our 22 well-appointed rooms, each designed to provide a superior stay experience. Choose from Premier rooms with private sit-outs,  tribal-themed mud houses, wood house cottages, cottages with a plunge pool & personal machan and a 4-bedroom pool villa. Immerse yourself in the magic of the ‘Land of The Jungle Book’, as Pench Tiger Reserve is famously known. Get up close and personal with the majestic tigers, leopards, and other wildlife that inspired Rudyard Kipling’s iconic tale.

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Sterling launches new Property in Gir

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Spread across seven sprawling acres and a magnificent mango orchard, Sterling Rudra Gir is the best place to stay when you’re in Gir! Wake up to the sight of the glorious dense forest near the Hiran River, which will leave you spellbound. The resort is an oasis in the wilderness with 26 air-conditioned rooms, including cottages inspired by the Kubas of Kutch. The resort is within a short distance from Gir National Park and is the ideal base for exploring Sasan Gir.

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Sterling launches new Property in Kalimpong

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Nestled on a hilltop, one kilometre from the main town, Sterling Park Kalimpong offers 270-degree  mesmerizing views of  Himalayan peaks like Pandim, Narsingh, and Sinilochu, along with the breathtaking views of the mighty Kanchenjunga and beckons all kinds of travellers on a circuit between Darjeeling and Gangtok. The property is a 100+-year-old quaint summer residence with a landmark destination status exuding vintage charm and heritage.

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Sterling launches new Property in Madurai

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Located just 6 km from the heart of the ‘Cultural Capital of Tamilnadu’ – The Madurai Meenakshi Amman Temple – Sterling V Grand Madurai offers contemporary upscale rooms designed keeping in mind the suave transient business traveller and also the laidback holiday seekers visiting Madurai. At Sterling V Grand Madurai, we blend Sterling’s traditional warmth & hospitality with efficient services and choice facilities to create a chic & contemporary haven of comfort designed for business travellers and tourists alike. Don’t forget to visit the biggest sports bar in the city here!

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Meet the New CEO and MD of Sterling Holidays

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We are incredibly excited and proud to announce that Mr Vikram Lalvani has been appointed the new Managing Director and CEO of Sterling! His passion for delivering exceptional services has brought him great success, and we are sure his experience will continue to drive Sterling to greater heights. We want to thank Mr Ramesh Ramanathan for his constant guidance in making Sterling a people’s favourite brand.

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Launching Sterling Picnics at various resorts. Your fun day out

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Sterling launches Picnics with the tagline ‘Your fun day out!’ The objective of establishing such an innovative concept is that guests can have a fun day with their families in the safety of any of our Sterling resorts. They can take a lovely road trip on a short drive from the city and get mesmerized by the beauty of Sterling resorts by chilling out, lazing around, indulging in our sumptuous cuisine, having fun by indulging in a fun activity, perhaps a game or two filled with lovely memories.

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Launching Pet-friendly resorts

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We’re Introducing pet-friendly resorts at Sterling! We’ve earmarked certain zones for pets so that our other guests are not inconvenienced in any way. We want our esteemed guests to enjoy their vacation with their four-legged friends in their ‘paw-some’ holidays at Sterling. We offer a curated pet menu, pet-friendly rooms and staff when you book a holiday with your pet. The announcement of bringing your doggy a ‘paw-cation’ created a stir of excitement for our guests at Sterling.

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Sterling launches new Property in Alleppey

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Sterling Lake Palace Alleppey is a 14-acre property beside Lake Vembanad, India’s longest freshwater lake. Indulge in our Houseboat stays on the backwater canals, private lagoon, island swimming pool, ayurvedic therapies & exotic global cuisines. We also have a “lake and land” package that allows our guests to spend time on our premium houseboat and make the stay relaxed and comfortable. With this, we are adding an air-conditioned Kettuvelom as one of our room types in Sterling!

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Sterling Local

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We’re proud to launch Sterling Local – our signature resto bar! We want our guests to enjoy the fantastic food and drinks they experience at Local. When our guests are on holiday, they’d like to explore and experience the local flavours. Keeping that in mind, Sterling has come up with Sterling Local, a collection of diverse tastes, flavours, aromas, and all things gastronomy with a tipsy sense of pure happiness. Must Try – Ooty’s very own, ‘Malai then peach whiskey.’

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Sterling Vantage – 10-year membership plan

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Sterling introduces Sterling Vantage – where the members can take ten years of holidays at Today’s price! People choosing to be members with Sterling now can go for Vantage, a 10-year membership plan wherein they can explore discoveries for a decade and garner memories for a lifetime. The advantage of Vantage is the flexible point system, allowing members to choose from varied resorts, seasons, and room types for their holiday.

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Sterling Cares

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Apollo is Asia’s foremost healthcare provider. Sterling CARES is our comprehensive hygiene and sanitation program with Apollo Clinics. Sterling Cares is in line with the latest guidelines recommended by the Government of India and institutions like WHO, ICMR and FSSAI. With the ongoing threat of the novel coronavirus COVID-19, Sterling is committed to providing fun-filled and safe holidays for our guests. We have designed a set of Do’s/Dont’s that every guest must comply with to keep everyone safe from the pandemic.

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Our SPA is now Sterling Subuthi SPA

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Most of our Sterling resorts have SPAs that aid our guests in relaxing and rejuvenating themselves from the day-to-day stress of their monotonous lifestyle. We are now coming out with Sterling Subuthi as a brand that offers a chance to experience serenity as guests reconnect with their inner spiritual selves. ‘Su’ means good, and ‘Buthi’ implies the existence of the mind in Sanskrit, blending to reconnect our guest’s body, mind and soul into a magical and holistic healing experience.

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Weddings just got better!

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Sterling Holidays is happy to announce our partnership with Mandap and Bharat Matrimony to take care of your wedding requirements. With the experience of hosting more than 1500 weddings at our venues, this profitable partnership will enable us to provide seamless coordination of services. We believe all dream weddings must have a destination, and we’re happy to offer it via Sterling Weddings – dream destinations, curated themes. The guests can choose their theme, destination and a variety of global and Indian cuisines for their BIG D Day.

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Sterling launches new Property in Guruvayur

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Sterling Holidays, India’s leading experiential holiday brand, has announced the launch of its new property in Guruvayur, Kerala. The property marks its niche by being the first national chain of hotels to open in Guruvayur. Strategically positioned in proximity to the famous 5000 year old Sri Krishna temple in Guruvayur, this property will enhance the experience of pilgrims, while also serving as a perfect getaway from the city hustle.

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Sterling goes on Television Media for the first time!

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Sterling launches a high decibel brand communication campaign across TV, Digital and surround media. In line with the brand essence of fueling the ‘Joy of Discovery’ the film brings alive the brand promise of ‘Holiday Differently’. Shot across diverse destinations, the film showcases a collection of unique, curated experiences, and takes you on a journey that is truly extraordinary.  #YehHaiDiscovery #HolidayDifferently

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Sterling launches its newest resort in Jaipur

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Experience the royal life with Sterling Atharva Jaipur’s spacious and luxurious rooms which offer a retreat from the urban chaos. Sprawling lawns serve as an ideal venue for recreational activities, meetings and wedding ceremonies. Established in partnership with Atharva Hotels, Sterling Jaipur is Sterling’s second property in Rajasthan.

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Sterling wins top awards at India Travel Awards 2018

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Sterling’s recent property in Wayanad, Kerala, won the ‘Best Luxury Family Resort Award’, while the marketing activities undertaken as part of the brand’s transformation earned it the ‘Best Hotel and Resort Marketing Company’ recognition. Supported by Ministry of Tourism, India and esteemed trade bodies, the awards recognise and encourage regional talent on the leading brands in the Travel and Tourism industry.

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Sterling launches India’s first comprehensive Holiday Insurance

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Sterling holidays has launched India's first comprehensive holiday insurance. With the launch of this insurance one can enjoy a worry-free holiday experience with a holiday insurance that covers guests from 24 hours before check-in date to 24 hours after check-out date. Nine key benefits including cancellation of trips, missed flights, delayed baggage etc are covered in this holiday insurance which is powered by Digit Insurance.

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Sterling unveiled its new brand identity and position

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In keeping with its ‘Experience & Discovery'-based new service philosophy, Sterling Holiday Resorts Limited unveiled its new, contemporary brand positioning in December 2017. In its new avatar, Sterling has charted a road map for expansion to become ‘the leading Holiday Brand in India’. Sterling now curates experiences for holidayers, both within and outside the resort, by facilitating experiences: local cuisine, people, art, culture, destination, history, nature, adventure, etc.

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Delve into Nature at Sterling Wayanad

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Located inside the Muthanga Wildlife sanctuary, Sterling Wayanad, their latest jungle resort, is a traveller’s haven. This picturesque resort is easily accessible from Calicut, Coimbatore and Mysore. Art and culture trails, culinary explorations and wildlife safari are some of the numerous activities that promise the Sterling experience.